Content creation Archives

Why have a blog on your website?

Why do businesses need blogs?

The main reason why every company needs a blog is to increase their visibility. Put simply, the more blog content you create, the more opportunities you’ll have to show up in search engines and drive organic traffic to your website. If you create that much traffic to your website, it means that Google has started to trust your content and website.

It gets better when the search engine notices the blog entries are shared frequently, and the click rate is high. This definitely helps the blog move higher up the search engine ranks. Reaching out to a larger audience also helps you increase your ranking positions on Google.

Blogs provide the perfect platform to strengthen your SEO strategy.

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Learn to write copy that sells with these 5 proven tips

Master the skill of writing online copy that boosts sales and conversions with these critical steps.

1. Know your target audience

As you learn copywriting, take time to get to know your target audience. Figure out what they like, what they don’t, what they respond to best, and so on. You’ll stand a much better chance of making a connection and a conversion.

2. For copy that sells, use your customer’s language, not yours

When doing your research, read lots of product reviews from other websites, YouTube, QVC, etc. See what customers are actually saying about the product. Then pull those words and phrases and weave them into the copy you’re writing. This makes your words much more relatable because you’re incorporating the shopper’s exact thoughts into the copy.

3. Keep a focused message throughout the web page

It doesn’t matter if you’re writing short opt-in page or a long-form sales page; if you lose focus and start to stray from your core message, your site visitors will click away.

4. Learn to write copy that is clear… not clever

Forget the “clever” headline. Skip the cute copy. Yes, be enticing and engaging, but make clarity a priority.

5. Be specific to boost sales conversions

Another mishap frequently seen on web copy is the inclusion of vague, overused language that really doesn’t say much of anything. Make it specific, easily understood, speaks to what the company provides and what the client will receive, short and relatable.

Taking the time to establish these 5 critical steps as you learn to write copy (or improve the performance of your copywriting skills) can give you the platform you need to build a page that entices, engages, and earns you more!

Content Marketing: Creating Valuable and Engaging Content to Connect with Your Target Audience

Content marketing is a key component of any successful digital marketing strategy. By creating and sharing valuable, relevant, and engaging content, you can build relationships with your target audience, establish yourself as a thought leader in your industry, and drive results for your business.

But with so much content available online, it can be challenging to stand out and make an impact. That’s why having a clear strategy and approach to content marketing is crucial for success.

The first step in content marketing is to understand your target audience. Who are they, what are their needs and challenges, and what types of content are most likely to engage and interest them? This information will help you create content that resonates with your target audience and drives results.

Next, choose the right channels for your content. This can include your website, blog, social media platforms, email, and more. The key is to choose the channels that your target audience is most active on and that align with your goals and objectives.

Once you have chosen your channels, it’s time to start creating content. This can include blog posts, videos, infographics, e-books, and more. The key is to create content that provides value to your target audience, answers their questions, and helps them solve their challenges.

Content marketing also involves promoting and distributing your content to reach the widest possible audience. This can include using social media, email, paid advertising, and more to get your content in front of your target audience and drive results.

Finally, it’s important to measure and evaluate the success of your content marketing efforts. This can include tracking metrics like website traffic, social media engagement, and lead generation, as well as conducting surveys and gathering feedback from your target audience.

In conclusion, content marketing is a crucial component of any successful digital marketing strategy. By understanding your target audience, choosing the right channels, creating valuable content, promoting and distributing your content, and measuring and evaluating your results, you can build relationships with your target audience, establish yourself as a thought leader, and drive real results for your business.

Content is Still King

Copywriting and other forms of related content are often considered an afterthought in the initial planning stages – or even post the completion and roll-out – of a digital application.

Any business that adopts this laissez-faire approach to their digital development does so at its own risk though. Good quality copywriting, text editing and associated content are as vital to success here as great design, robust backend coding, and digital systems, or the adoption or employment of innovative technologies, etc. Broadly speaking, focused copywriting simply has to be included at every stage across the full gamut of digital applications, from websites to apps and other solutions. It includes search engine optimization (SEO), video scripting and social media pages and posts, as well as all texts on web pages or any other front-facing platform that focuses on direct channels of contact with users – a Facebook page or a web page that requires a precise call to action, for example.

Apart from facilitating unambiguous communication, acutely planned, correctly targeted and well-thought-out copy also has the added advantage of creating a unique voice for any digital venture, fostering familiarity and instant recall, thus contributing indelibly towards brand building. Well-written copy with pithy headlines and clear sentences will also attract users to your content, resulting in more time being spent on your web pages or interacting with your digital applications and position your brand as a thought leader.

Conversely, shoddy or inadequate copywriting has many downsides. Poorly worded text can create confusion in a users’ mind, resulting in them not taking the right action or properly following a sequence of instructions or steps, resulting in a loss of engagement, the necessity of follow-ups to clarify your meaning – or even alienation from your brand altogether. Using badly written (or translated) headlines, body text or other instructions full of spelling mistakes and incorrect grammar also reflects poorly on your company, potentially giving the impression that your business is unprofessional or cheap. Only by incorporating a comprehensive strategy aimed at creating the most relevant, best quality copy, and enlisting the services of specialist copywriters and editors to produce it, can any digital project reach its full potential.