UX / UI Solutions is the process of creating an impactful experience that combines behavioral psychology, architecture, engineering and design.
PERSONA + USER MODELING
To develop a great experience, first, you must understand each different user associated with their goals, most utilized functions, usage paths, preferences and task processes.
Wireframing, storyboarding and prototyping interfaces allow you to create flows and understand how each click or the location of information and actions impacts your users.
A great interface works well, but also should be visually appealing and branded. Impression and feel impact a user’s mindset of sophistication and use.
The effectiveness of any interface is measured in the real world with beta and production users. Analytics and A/B testing allow you to have concrete data to make decision