FIFA World Cup 2022 Educational Program

Tamreen is a program that uses the FIFA World Cup Qatar 2022 to inspire young people to learn. It explores Qatar’s FIFA World Cup™ 2022 journey – from the historic bid to become hosts, all the way through to the legacy that the tournament will create. Films, games, quizzes, and more, all aligned to the national curriculum, provide the basis for flexible and fun lesson plans.

A101 partnered with the Supreme Committee for Delivery and Legacy to initiate this entire program and initiative together over a 3 year period, where we came on as a full-service digital agency to consult and execute a wide array of deliverables. This was elaborated through a collaboration with Qatar Foundation and the Ministry of Education and Higher Education (MOEHE), to align the educational content with the national curriculum of Qatar.

The main deliverables that were delivered are:

• Educational Content Creation
• Gamification, Edutainment, and Infotainment
• Tamreen Platform Website Design and Development
• Filming & Production
• Interactive Online Game Level Designs, Development & Rendering
• Animations & Motion Pictures
• Copywriting, Copyediting, Proofreading & Translation
• Digital Marketing & Social Media Integration
• Newsletters & Mailers
• Competitions & Surveys
• Business Intelligence, Reporting and Data Analytics

Theqa Trustmark Certification Portal

Theqa is Qatar’s first eCommerce Trustmark. The Theqa Trustmark certifies that a website is secure and genuine. It reassures consumers that it has been approved by the Ministry of Transport and Communications to sell goods and services.

As the portal is the main gateway for merchants to get certified, A101 took on the task to build a flawless system generating certificates when needed and allowing the administrator to manage the criteria fulfillment and applications of new merchants.

Edutainment at the Qur’anic Botanic Garden: A Touchscreen Adventure

The Qur’anic Botanic Garden, a haven of botanical beauty, collaborated with A101 to introduce an enlightening and entertaining touchscreen experience for its visitors. Our dedication to blending education with entertainment shines through in this project, offering a vibrant informational display enriched with engaging games. This interactive platform, initially set within the garden’s headquarters, has now been expanded into a comprehensive mobile application, allowing botanical enthusiasts to explore from anywhere. Our professional photography team ensured every detail was captured, providing an authentic and visually stunning representation of the garden’s diverse flora.

Edutainment VR

Qatar Debate is a competition hosting more than 600 teams invited to debate which are often generating pressure and stress for their participants. A101 suggested, designed and developed a VR training program immerging the future candidates in a real environment and used to familiarize the user with such environment, debating techniques and ability to debate better.

Games, eLearning, Infotainment and Edutainment

Beginning with touchscreens and web solutions in the early stages of this field, Games, eLearning, Infotainment and Edutainment have progressed to mobile and tablet devices, as well as interactive platforms such as virtual reality (VR) and augmented reality (AR).

These applications are useful in a variety of real-world environments, such as museums, enterprises, theme parks, healthcare, and events. Typically they are used as quizzes, tests, and exams, 3D games, and simulators, value chain validators, touchscreen apps, augmented reality, virtual reality, and many other interactive outputs. The purpose of those developments are diverse, either for promotional purposes (marketing) or simply informative (infotainment) they also can be educational (edutainment, eLearning). With a higher retention rate of information and memorization than traditional mediums, their uses in marketing, education, and training are limitless and break the language challenges commonly found in passive learning methods. In the corporate environment, the use of such an approach is becoming more and more popular for induction programs, training, knowledge validation, professional development, HSE training, CSR activities and much more.

Edutainment App

Step into the world of SASOL with our innovative edutainment game, designed to immerse users in the complex yet fascinating realm of Gas-to-Liquids (GTL) plant construction. This unique game experience centers around the core concept of filling gaps with the essential value chain elements that compose a GTL plant, providing both the general public and engineers with an in-depth understanding of the process.

Key Features:

Interactive Gap-Filling Mechanic: The main gameplay revolves around identifying and placing the correct value chain elements in their respective gaps, simulating the step-by-step process of GTL plant construction.

Diverse Value Chain Elements: From raw materials and processing units to end products and logistics, familiarize yourself with the comprehensive components that make up the GTL value chain.

Adaptive Difficulty Levels: The game offers varying levels of challenge, ensuring that both novices and experts find it equally engaging. As players progress, the gaps become more intricate, requiring a deeper understanding of the GTL process.

Instant Feedback: Receive immediate feedback upon placing each value chain element. This ensures continuous learning, allowing players to understand the significance of each component in the GTL process.

Progressive Learning Curve: Start with the basics and gradually delve into the more complex aspects of the GTL value chain. This structured approach ensures a thorough grasp of the entire GTL construction process.


This edutainment game aims to provide a hands-on learning experience, demystifying the GTL plant construction process. Through interactive gameplay, players will gain a holistic understanding of the value chain elements that underpin the success and efficiency of SASOL’s GTL technology.

Target Audience:

General public is curious about the intricacies of industrial energy processes.
Engineering students and professionals are eager to delve deeper into the world of GTL technology.
Educational institutions seeking resourceful and interactive tools for energy and chemical processing curriculum.

With SASOL’s edutainment game, users are not just playing; they’re learning, understanding, and appreciating the intricacies of GTL technology. Dive in and fill the gaps!

TOTAL’s Air Quality Edutainment Simulator

TOTAL’s Air Quality Edutainment Simulator, a state-of-the-art game and simulation platform that lets users dive into the heart of urban landscapes and discover how energy, traffic, weather, and industries shape the air we breathe.

The game features immersive scenarios that replicate real-world cities, each with its unique challenges. Adjust variables like energy sources, industry types, and traffic patterns to see their direct impact on pollution levels. Learn how to balance development with sustainability for better air quality.

TOTAL’s simulation provides a dynamic learning environment, offering a detailed insight into the myriad factors influencing urban air quality. From understanding the role of renewable energy to analyzing the effects of vehicular emissions and changing weather patterns, grasp the interconnectedness of our actions and the environment.