Tamreen is a program that uses the FIFA World Cup Qatar 2022 to inspire young people to learn. It explores Qatar’s FIFA World Cup™ 2022 journey – from the historic bid to become hosts, all the way through to the legacy that the tournament will create. Films, games, quizzes, and more, all aligned to the national curriculum, provide the basis for flexible and fun lesson plans.
A101 partnered with the Supreme Committee for Delivery and Legacy to initiate this entire program and initiative together over a 3 year period, where we came on as a full-service digital agency to consult and execute a wide array of deliverables. This was elaborated through a collaboration with Qatar Foundation and the Ministry of Education and Higher Education (MOEHE), to align the educational content with the national curriculum of Qatar.
The main deliverables that were delivered are:
• Educational Content Creation
• Gamification, Edutainment, and Infotainment
• Tamreen Platform Website Design and Development
• Filming & Production
• Interactive Online Game Level Designs, Development & Rendering
• Animations & Motion Pictures
• Copywriting, Copyediting, Proofreading & Translation
• Digital Marketing & Social Media Integration
• Newsletters & Mailers
• Competitions & Surveys
• Business Intelligence, Reporting and Data Analytics