Al Sarh, a real estate company, wanted a way to display their listings online to customers and investors, both locally and internationally. A101 build an easy-to-use online platform where their properties can be displayed clearly. Of course, visuals play a part here, so the website had to match the part.
Related Project: Website
The customer data platform (CDP) market can be confusing. It’s all too easy to get lost in a sea of technical jargon.
And while it’s important to focus on the features and functionalities that will help your enterprise business provide superior customer experience (CX), remember that at the end of the day, CDPs are built to help business teams resolve the bottlenecks and technical challenges that prevent them from becoming self-serving and customer-centric.
To better understand their audience and create more personalized marketing campaigns. They use Segment’s Personas product to help with three tasks:
- Identity resolution – Unifies user history across devices and channels into a single customer view for each user.
- Trait and audience building – Synthesizes data into traits and audiences for each customer, including which users have displayed intent and how that integrates into overall account activity.
- Activation – Pushes their user- and account-level audiences to a number of tools in their stack to orchestrate personalized, real-time outbound messaging.
Customer Data Platforms (CDPs) are designed for the marketers, salespeople, customer service representatives and other non-technical business users who drive customer experience.
This empowers business teams to ensure all customer engagement is highly relevant and impactful while reducing the burden on information technology and data analytics professionals.
Content marketing is a key component of any successful digital marketing strategy. By creating and sharing valuable, relevant, and engaging content, you can build relationships with your target audience, establish yourself as a thought leader in your industry, and drive results for your business.
But with so much content available online, it can be challenging to stand out and make an impact. That’s why having a clear strategy and approach to content marketing is crucial for success.
The first step in content marketing is to understand your target audience. Who are they, what are their needs and challenges, and what types of content are most likely to engage and interest them? This information will help you create content that resonates with your target audience and drives results.
Next, choose the right channels for your content. This can include your website, blog, social media platforms, email, and more. The key is to choose the channels that your target audience is most active on and that align with your goals and objectives.
Once you have chosen your channels, it’s time to start creating content. This can include blog posts, videos, infographics, e-books, and more. The key is to create content that provides value to your target audience, answers their questions, and helps them solve their challenges.
Content marketing also involves promoting and distributing your content to reach the widest possible audience. This can include using social media, email, paid advertising, and more to get your content in front of your target audience and drive results.
Finally, it’s important to measure and evaluate the success of your content marketing efforts. This can include tracking metrics like website traffic, social media engagement, and lead generation, as well as conducting surveys and gathering feedback from your target audience.
In conclusion, content marketing is a crucial component of any successful digital marketing strategy. By understanding your target audience, choosing the right channels, creating valuable content, promoting and distributing your content, and measuring and evaluating your results, you can build relationships with your target audience, establish yourself as a thought leader, and drive real results for your business.
SALAM INTERNATIONAL Website. SIIL is a leading conglomerate that envisioned a future and required to rebuild and redefine themselves as a shareholders company whilst retaining their family values.
A101 aided SIIL by designing and developing a website that defines SIIL clearly to their shareholders, and gives a preview of their upcoming plans for a renewed vision to the entire world.
In today’s digital age, it’s more important than ever for businesses to have a strong online presence. That’s where SEO and SEM advertising come in. These two strategies work together to help you maximize your online visibility, reach your target audience, and drive real results for your business.
SEO, or Search Engine Optimization, is the practice of optimizing your website and its content to rank higher in search engine results pages (SERPs). This can include optimizing your website’s structure, content, and keywords to make it more search engine friendly. The goal of
SEO is to increase the organic (non-paid) traffic to your website.
On the other hand, SEM, or Search Engine Marketing, is a form of paid advertising that allows you to place your ads in front of a highly targeted audience. With SEM, you pay to advertise your website on search engine results pages, such as Google or Bing. This is a great way to quickly reach your target audience and drive traffic to your website.
So, which one should you choose – SEO or SEM? The answer is: both! SEO and SEM work best when they are used together as part of a comprehensive digital strategy. SEO provides a solid foundation for your online presence, while SEM can help you reach your target audience faster and drive quick results.
When it comes to SEO, there are a few best practices to keep in mind. Firstly, focus on creating high-quality, valuable content that provides real value to your target audience. This will help you rank higher in search engine results pages and attract more organic traffic to your website. Secondly, make sure your website is mobile-friendly and fast-loading, as this can have a big impact on your search engine rankings.
With SEM, the key is to target your ads to the right audience. This means researching your target audience and identifying the keywords they are searching for. Then, create targeted ads that are relevant and appealing to your target audience. Make sure to use relevant and compelling ad copy, and use eye-catching images or videos to grab their attention.
In conclusion, SEO and SEM advertising are both crucial for maximizing your online visibility and driving real results for your business. By combining the power of SEO and SEM, you can create a comprehensive digital strategy that will help you reach your target audience, generate leads, and increase sales. Remember, the key is to stay flexible and adapt to the ever-changing digital landscape, and to focus on providing value to your target audience.
GBM Website in Qatar had recently revamped it’s identity and wanted to refresh its online presence. A101 assisted in this by completely revamping the GBM Qatar website, from ideation, to designing and development. With some fluid teamwork on both ends we were able to launch a website that conveys the identity of GBM Qatar in a modern and corporate approach.
Keywords research is a critical aspect of any successful digital marketing strategy. It involves finding and analyzing the keywords and phrases that your target audience is searching for online, and then using those keywords to optimize your website and create targeted content.
Why is keywords research so important? The answer is simple: because it helps you reach your target audience at the right moment, with the right message. When people search for something online, they are actively seeking information, products, or services that can meet their needs. By targeting the right keywords, you can make sure that your website is one of the first they see, and that your message is relevant and compelling.
So, how do you do keywords research? The first step is to identify your target audience and their needs. Who are they? What are they searching for? What are their pain points and what motivates them to take action? Once you have a clear understanding of your target audience, you can start using keyword research tools to identify the keywords and phrases they are using.
There are a variety of keyword research tools available, ranging from free options like Google Keyword Planner to paid tools like Ahrefs or SEMrush. These tools allow you to see the search volume and competition for specific keywords, as well as related keywords that you may want to target.
Once you have identified a list of keywords, the next step is to use them to optimize your website. This can include updating your website’s content and meta tags to include the keywords, as well as creating targeted landing pages for specific keywords. Additionally, you can use your keywords to create blog posts, articles, and other content that provides value to your target audience and positions your website as a thought leader in your industry.
It’s also important to remember that keywords research is an ongoing process. The digital landscape is constantly changing, and it’s essential to regularly review and adjust your keywords strategy as needed. This can include identifying new keywords to target, updating existing content to reflect changes in search trends, and removing keywords that are no longer relevant.
In conclusion, keywords research is a powerful tool for unlocking the power of targeted traffic. By understanding your target audience, using keyword research tools, and optimizing your website and content, you can reach your target audience with the right message at the right moment. Remember, the key is to stay focused, be flexible, and continually adjust your strategy as needed to stay ahead of the competition.
Copywriting and other forms of related content are often considered an afterthought in the initial planning stages – or even post the completion and roll-out – of a digital application.
Any business that adopts this laissez-faire approach to their digital development does so at its own risk though. Good quality copywriting, text editing and associated content are as vital to success here as great design, robust backend coding, and digital systems, or the adoption or employment of innovative technologies, etc. Broadly speaking, focused copywriting simply has to be included at every stage across the full gamut of digital applications, from websites to apps and other solutions. It includes search engine optimization (SEO), video scripting and social media pages and posts, as well as all texts on web pages or any other front-facing platform that focuses on direct channels of contact with users – a Facebook page or a web page that requires a precise call to action, for example.
Apart from facilitating unambiguous communication, acutely planned, correctly targeted and well-thought-out copy also has the added advantage of creating a unique voice for any digital venture, fostering familiarity and instant recall, thus contributing indelibly towards brand building. Well-written copy with pithy headlines and clear sentences will also attract users to your content, resulting in more time being spent on your web pages or interacting with your digital applications and position your brand as a thought leader.
Conversely, shoddy or inadequate copywriting has many downsides. Poorly worded text can create confusion in a users’ mind, resulting in them not taking the right action or properly following a sequence of instructions or steps, resulting in a loss of engagement, the necessity of follow-ups to clarify your meaning – or even alienation from your brand altogether. Using badly written (or translated) headlines, body text or other instructions full of spelling mistakes and incorrect grammar also reflects poorly on your company, potentially giving the impression that your business is unprofessional or cheap. Only by incorporating a comprehensive strategy aimed at creating the most relevant, best quality copy, and enlisting the services of specialist copywriters and editors to produce it, can any digital project reach its full potential.
GEELY Website was entering the Qatari market for the first time, and needed a way to introduce themselves to the market, display their range of cars, and generate leads. A101 assisted in this process by creating a website that matched the vision of the Geely team, both in terms of design and functionality.
The Path Qatar website for a first-of-its-kind show that would be presented in Qatar. The Path Qatar is a show where Mohammed Saadoun Al-Kuwari interviews personalities whilst driving around in a Genesis Car.
A101 came in to assist by creating a customized Youtube page, in addition to designing and developing a website with a podcast-like structure, to be able to announce and view new episodes as they come out. All are designed according to following the Genesis brand guidelines, but with our unique stylistic touches added.