Website Archives

Defense & Security Website

BARZAN MAINTENANCE SHIELD Website, a Barzan subsidiary specialized in the defense and security sector. Seeking web presence, as is the way, but also presence digitally was needed for events to eventually redirect visitors to their website.

The BMS website was created then and there, an informational outlet to promote their work, services and more.

The designs were created to be somewhat relatable to the other Barzan Holdings subsidiaries. With a touch of flair, to have a certain look and feel for all their websites.

BMS.com.qa

Why have a blog on your website?

Why do businesses need blogs?

The main reason why every company needs a blog is to increase their visibility. Put simply, the more blog content you create, the more opportunities you’ll have to show up in search engines and drive organic traffic to your website. If you create that much traffic to your website, it means that Google has started to trust your content and website.

It gets better when the search engine notices the blog entries are shared frequently, and the click rate is high. This definitely helps the blog move higher up the search engine ranks. Reaching out to a larger audience also helps you increase your ranking positions on Google.

Blogs provide the perfect platform to strengthen your SEO strategy.

If you’re looking to reach new audiences, build your brand and stand out from the competition — Visit our website at www.A101.com

Cybersecurity Website

QATAR CYBER ACADEMY Website. A unique academy in Qatar revolving around cybersecurity. They wanted to have a strong online presence. Not only that but a presence digitally was needed for events to redirect visitors to an online platform.

The idea came to be, with an online website that features QCA’s services, capabilities, and courses they provide.

The designs were created to be relatable to the other Barzan Holdings subsidiaries to have a look and feel for all their websites.

QCA.com.qa

Fit-Out Website

SALAM ENTERPRISE Website – Being one of the largest fit-out companies in Qatar. Salam Enterprise was looking to establish themselves online to display their range of services and previous work executed.

One of the main goals was creating a website that focused purely on visuals, without much reliance of text. A custom filtering system was created to be able to go through projects executed by Salam Enterprise, which is the main focus of the website.

SALAMENTERPRISES.com

Real Estate Website

Al Sarh, a real estate company, wanted a way to display their listings online to customers and investors, both locally and internationally. A101 build an easy-to-use online platform where their properties can be displayed clearly. Of course, visuals play a part here, so the website had to match the part.

ALSARH.qa

Beyond CDP: Seamless Integration

The customer data platform (CDP) market can be confusing. It’s all too easy to get lost in a sea of technical jargon.

And while it’s important to focus on the features and functionalities that will help your enterprise business provide superior customer experience (CX), remember that at the end of the day, CDPs are built to help business teams resolve the bottlenecks and technical challenges that prevent them from becoming self-serving and customer-centric.

To better understand their audience and create more personalized marketing campaigns. They use Segment’s Personas product to help with three tasks:

Identity resolution – Unifies user history across devices and channels into a single customer view for each user.
Trait and audience building – Synthesizes data into traits and audiences for each customer, including which users have displayed intent and how that integrates into overall account activity.
Activation – Pushes their user- and account-level audiences to a number of tools in their stack to orchestrate personalized, real-time outbound messaging.

Customer Data Platforms (CDPs) are designed for the marketers, salespeople, customer service representatives and other non-technical business users who drive customer experience.

This empowers business teams to ensure all customer engagement is highly relevant and impactful while reducing the burden on information technology and data analytics professionals.

Content Marketing: Creating Valuable and Engaging Content to Connect with Your Target Audience

Content marketing is a key component of any successful digital marketing strategy. By creating and sharing valuable, relevant, and engaging content, you can build relationships with your target audience, establish yourself as a thought leader in your industry, and drive results for your business.

But with so much content available online, it can be challenging to stand out and make an impact. That’s why having a clear strategy and approach to content marketing is crucial for success.

The first step in content marketing is to understand your target audience. Who are they, what are their needs and challenges, and what types of content are most likely to engage and interest them? This information will help you create content that resonates with your target audience and drives results.

Next, choose the right channels for your content. This can include your website, blog, social media platforms, email, and more. The key is to choose the channels that your target audience is most active on and that align with your goals and objectives.

Once you have chosen your channels, it’s time to start creating content. This can include blog posts, videos, infographics, e-books, and more. The key is to create content that provides value to your target audience, answers their questions, and helps them solve their challenges.

Content marketing also involves promoting and distributing your content to reach the widest possible audience. This can include using social media, email, paid advertising, and more to get your content in front of your target audience and drive results.

Finally, it’s important to measure and evaluate the success of your content marketing efforts. This can include tracking metrics like website traffic, social media engagement, and lead generation, as well as conducting surveys and gathering feedback from your target audience.

In conclusion, content marketing is a crucial component of any successful digital marketing strategy. By understanding your target audience, choosing the right channels, creating valuable content, promoting and distributing your content, and measuring and evaluating your results, you can build relationships with your target audience, establish yourself as a thought leader, and drive real results for your business.

Conglomerate Corporate Website

SALAM INTERNATIONAL Website. SIIL is a leading conglomerate that envisioned a future and required to rebuild and redefine themselves as a shareholders company whilst retaining their family values.

A101 aided SIIL by designing and developing a website that defines SIIL clearly to their shareholders, and gives a preview of their upcoming plans for a renewed vision to the entire world.

SALAMINTERNATIONAL.com

SEO & SEM Advertising: Maximizing Your Online Visibility

In today’s digital age, it’s more important than ever for businesses to have a strong online presence. That’s where SEO and SEM advertising come in. These two strategies work together to help you maximize your online visibility, reach your target audience, and drive real results for your business.

SEO, or Search Engine Optimization, is the practice of optimizing your website and its content to rank higher in search engine results pages (SERPs). This can include optimizing your website’s structure, content, and keywords to make it more search engine friendly. The goal of

SEO is to increase the organic (non-paid) traffic to your website.

On the other hand, SEM, or Search Engine Marketing, is a form of paid advertising that allows you to place your ads in front of a highly targeted audience. With SEM, you pay to advertise your website on search engine results pages, such as Google or Bing. This is a great way to quickly reach your target audience and drive traffic to your website.

So, which one should you choose – SEO or SEM? The answer is: both! SEO and SEM work best when they are used together as part of a comprehensive digital strategy. SEO provides a solid foundation for your online presence, while SEM can help you reach your target audience faster and drive quick results.

When it comes to SEO, there are a few best practices to keep in mind. Firstly, focus on creating high-quality, valuable content that provides real value to your target audience. This will help you rank higher in search engine results pages and attract more organic traffic to your website. Secondly, make sure your website is mobile-friendly and fast-loading, as this can have a big impact on your search engine rankings.

With SEM, the key is to target your ads to the right audience. This means researching your target audience and identifying the keywords they are searching for. Then, create targeted ads that are relevant and appealing to your target audience. Make sure to use relevant and compelling ad copy, and use eye-catching images or videos to grab their attention.

In conclusion, SEO and SEM advertising are both crucial for maximizing your online visibility and driving real results for your business. By combining the power of SEO and SEM, you can create a comprehensive digital strategy that will help you reach your target audience, generate leads, and increase sales. Remember, the key is to stay flexible and adapt to the ever-changing digital landscape, and to focus on providing value to your target audience.

GBM Online Presence

GBM Website in Qatar had recently revamped it’s identity and wanted to refresh its online presence. A101 assisted in this by completely revamping the GBM Qatar website, from ideation, to designing and development. With some fluid teamwork on both ends we were able to launch a website that conveys the identity of GBM Qatar in a modern and corporate approach.

GBMQATAR.com