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Landing Page Best Practices Part 1

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It takes more than clever copy and visuals to compel conversion. It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.

Landing Page Best Practices Part 1

1. Publish Relevant Content
People purchase products to fulfill their needs and make their lives easier. If landing page content doesn’t connect to customer desires, don’t include it.

2. Write Concise and Compelling Copy
Get to the point. Copy should be thought-provoking and informative but not long or overly cute.

3. Illustrate Results
Make value propositions apparent with imagery. Don’t just depict functionality. Show how prospects will feel once products solve their problems.

4. Enable Conversion
The path to conversion must be evident on every part of the page. No scrolling for buttons or searching for input fields.

5. Align with Referrals
Ensure that landing pages and referral sources, like banner ads and social posts, are visually and thematically consistent. Inbound bait-and-switch is bad for business.

6. Cut the Clutter
Exclude unnecessary elements to limit distractions. Some experts recommend removing the navigation, but this may frustrate prospects.

7. Make Value Apparent
Follow the five-second rule. Value propositions should be apparent on first pass.

See Part 2 here.

If you would like to learn more about the importance of landing pages, get in touch with us today! We’re experts who can improve your landing page and SEO strategy, our team also takes care of support and maintenance of your website all year round, so you can focus fully on your core business.

A101.com

Landing Page

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It takes more than clever copy and visuals to compel conversion. It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.

If you would like to learn more about the importance of landing pages, get in touch with us today! We’re experts who can improve your landing page and SEO strategy, our team also takes care of support and maintenance of your website all year round, so you can focus fully on your core business.

A101.com

Landing Page Best Practices Part 2

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It takes more than clever copy and visuals to compel conversion. It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.

Landing Page Best Practices Part 2

8. Accomodate Skimmers
Remember that people skim text online. Break copy into short chunks and bulleted lists. Optimize for F- and Z-pattern scanning.

9. Keep Pages Short
Ditch the infinite scroll and keep pages as short as possible.

10. Employ Ample Whitespace
Use whitespace to help prospects focus on important content.

11. Stay On-Brand
Always align with brand voice and identity. Don’t go rogue and confuse prospects.

12. Consider Video
If video has the potential to clarify value and boost conversion, give it a try. Be brief, informative, and inspiring.

13. Utilize Social Proof
Reviews, ratings, and testimonials are conversion catalysts, but don’t overdo it.

14. Frame Choices
People like the power to choose one thing over another. look for ways to allow prospects to make comparisons.

15. Leverage Scarcity
Dwindling time, inventory, and access are potent motivators. If scarcity is framed poorly, prospects may feel rushed or manipulated.

See Part 1 here.

If you would like to learn more about the importance of landing pages, get in touch with us today! We’re experts who can improve your landing page and SEO strategy, our team also takes care of support and maintenance of your website all year round, so you can focus fully on your core business.

A101.com

Tips to Improve and Refine Your SEO Strategy Part 2

An SEO strategy organizes a website’s content by topic to improve the likelihood of appearing in search results.

Here are outlined key tips for improving your search performance Part 2.

6. Track Metrics with Google Analytics
It’s important to know which metrics to pay attention to in Google Analytics to see exactly how your SEO is improving.

7. Make Sure Your Site is Mobile-Friendly
Google now uses an index that only counts the mobile version of your site. Use Google’s Mobile-Friendly Test to find out if you need to re-optimize your site for mobile.

8. Optimize for On-Page SEO Factors
Add target keywords strategically to your page. Then, look for semantically-related keywords to boost performance.

9. Decrease Load Times
Website loading speed is a Google ranking factor. Test your site’s speed for both desktop and mobile with Google’s PageSpeed insights.

10. Improve Local SEO
If you serve a specific geographic area, local SEO is super important (perhaps even more important than “regular” SEO).

11. Use Internal Linking
Each internal link sends some authority from one page to another. Use internal links strategically to send authority to pages that need it most.


Make your website the benchmark for search engines & users. Develop an SEO strategy that works for you!

See Part 1 here.

Events Microsite

Sidra Medicine is a state-of-the-art facility committed to providing women and children in Qatar with world-class tertiary healthcare services. They host many events, both virtual and physical for training, certifications, and more.

A101 assisted in coming up with a website platform in the form of a microsite that can be replicated for multiple events. Charged with studying, project planning, designing, and developing the website from start to finish, a polished end product was the result to convey all the information needed for the event. From the agenda to the speakers, registration, and much more.

LINK

Develop an SEO strategy that works for you

An SEO strategy organizes a website’s content by topic to improve the likelihood of appearing in search results.

Here are outlined Key Tips for improving your search performance.

1. Update your Existing Content
Optimizing your site’s existing content is often the fastest way to improve your site’s SEO

2. Aim for Featured Snippets
Featured snippets are those large boxes you see at the top of Google’s search results. Use descriptive subheadings to rank them.

3. Target Low-Competition Keywords
Target question keywords and long-tail keywords with low difficulty. That way, you have less competition, making it easier to rank.

4. Optimize for Featured Snippets
Getting backlinks from a variety of high-authority sites should be a big part of your SEO strategy. Because without backlinks, ranking is even more challenging.

5. Optimize Images
Optimized images can help drive traffic to your website when done correctly.

6. Track Metrics with Google Analytics
It’s important to know which metrics to pay attention to in Google Analytics to see exactly how your SEO is improving.

7. Make Sure Your Site is Mobile-Friendly
Google now uses an index that only counts the mobile version of your site. Use Google’s Mobile-Friendly Test to find out if you need to re-optimize your site for mobile.

8. Optimize for On-Page SEO Factors
Add target keywords strategically to your page. Then, look for semantically-related keywords to boost performance.

9. Decrease Load Times
Website loading speed is a Google ranking factor. Test your site’s speed for both desktop and mobile with Google’s PageSpeed insights.

10. Improve Local SEO
If you serve a specific geographic area, local SEO is super important (perhaps even more important than “regular” SEO).

11. Use Internal Linking
Each internal link sends some authority from one page to another. Use internal links strategically to send authority to pages that need it most.


Make your website the benchmark for search engines & users. Develop an SEO strategy that works for you!

Contact us today!

Tips to Improve and Refine Your SEO Strategy Part 1

An SEO strategy organizes a website’s content by topic to improve the likelihood of appearing in search results.

Here are outlined key tips for improving your search performance Part 1.

1. Update your Existing Content
Optimizing your site’s existing content is often the fastest way to improve your site’s SEO

2. Aim for Featured Snippets
Featured snippets are those large boxes you see at the top of Google’s search results. Use descriptive subheadings to rank them.

3. Target Low-Competition Keywords
Target question keywords and long-tail keywords with low difficulty. That way, you have less competition, making it easier to rank.

4. Optimize for Featured Snippets
Getting backlinks from a variety of high-authority sites should be a big part of your SEO strategy. Because without backlinks, ranking is even more challenging.

5. Optimize Images
Optimized images can help drive traffic to your website when done correctly.

Make your website the benchmark for search engines & users. Develop an SEO strategy that works for you!

See Part 2 here.

Educational Websites

In a bid to represent Qatar Foundation schools online, A101 came in to assist. Previously some schools had no websites, and others needed a complete overhaul, and these schools needed to convey information and content in an organized and representable fashion. A partnership was created between A101 and the Pre-university Education team of Qatar Foundation to take on this task.
Who better than experts in the digital & educational field. We studied, benchmarked, prototyped, designed, and developed 12 websites for different schools, each with its own unique twist. All of them representing their main attributes and focusing on their respective age groups. Extensive websites with information about admissions, students, the community, galleries and much more.
All the websites had a focus on the element of being easy to use, navigate, and seamless UI/UX. The websites are also accessibly friendly with all of them being MADA certified for accessibility.

The below schools went live with their new websites:


Fit-Out Solutions Website

Bluu Qatar provides a variety of design and project management Fit-Out Solutions for different construction sectors in Qatar. Knowing A101’s previous work on similar projects, Bluu decided to partner with us for a complete revamp of their website, in addition to managing and creating new content.

We finalized their website, focusing on visuals and helping them highlight their projects to the world. We also managed their social media channels to further create awareness by creating a curated calendar plan, designing the content, as well as managing the social media platforms.

BLUUQATAR.com

Education City Golf Club Website

Education City Golf Club’s goal for the website is to showcase all its services as well as the wide range of fields they operate in.

Being a golf course, they wanted to have a website that was extremely modern, professional, and beautiful. Our main focus here was to create a visually stunning website, carefully keeping in mind the UX/UI experience, and the integrated CRM tools that are used to establish a client base.

ECGOLF.com