Custom Solutions Archives

Why is brand activation important nowadays?

“It is tough to stand out from the crowd.”

If you have a new brand or if you just rebranded, brand activation is a must. However, brand activations are not only crucial for newcomers. They can also be beneficial for well-known brands that want to attract attention. Brand activation can help brands in many ways.

Attract attention

As you know, there are hundreds of options both in-store and online. With the help of a shopper activation, brands will be able to attract the attention of customers.

If they notice your brand, then you have a bigger chance of them purchasing your product.

Increase sales

Every brand wants to increase sales, and a brand activation campaign can help you do just that. Because shoppers turn their attention towards your products, they are more likely to buy those products.

Increase brand loyalty

Shoppers that love your brand and purchase your products end up spending more compared to new customers who might just be testing your products. With brand activation strategies, you can increase brand loyalty which is beneficial in the long run.

Even if you have an out-of-the-box approach, you still need the tools to implement the campaign.
Here’s where we step in to help you find the best brand activation technology.

Smart & Connected Innovation Lab – Coworking Space

VODAFONE Innovation Lab – Vodafone prides itself with being a leader in the field of innovative solutions within the space of IoT globally. As part of their commitment, Vodafone partake in the Innovation Lab that’s being setup by the Ministry of Transportation and Communication (MOTC) under the Qatar Smart Program known as TASMU.

To be able to truly create an innovative hub for Vodafone within the Innovation Lab, the visitor journey and the allocated areas needed to flow smoothly within the open space and reflect Vodafone’s vision of sparking creativity for startups and entrepreneurs in a digital collaborative space.Taking into consideration the requirements set by MoTC and Vodafone, A101 planned and designed accordingly in a minimalistic and modern way, a space that drives inspiration, ignites creativity and creates the comfort hard-working individuals really need.

Digital Strategy: Embracing the Future of Business

In today’s fast-paced digital landscape, having a strong digital strategy is crucial for businesses of all sizes. From startups to established corporations, companies must embrace technology and digital channels to remain competitive and reach their target audience effectively.
So, what exactly is a digital strategy? Simply put, it’s a plan for using digital channels, such as websites, social media, email, and mobile apps, to achieve specific business objectives. A digital strategy should be aligned with your overall business goals and serve as a roadmap for your company’s digital initiatives.

Why is a digital strategy important? The answer is simple: because your customers are online. According to recent statistics, over 4 billion people use the internet, and this number is only expected to grow. If your business wants to reach and engage with these customers, it must have a strong online presence and an effective digital strategy.
To create a winning digital strategy, it’s essential to start with a deep understanding of your target audience. Who are they? What do they need and want? What are their pain points and what motivates them to take action? Answering these questions will help you identify the most effective channels to reach your target audience and create engaging content that resonates with them.

Once you have a clear understanding of your target audience, you can move on to defining your objectives. What do you want to achieve through your digital initiatives? Do you want to drive more traffic to your website, generate leads, or increase sales? Once you have defined your objectives, you can start developing a plan for how to reach them through digital channels.
As you create your digital strategy, it’s important to be flexible and adapt to the constantly evolving digital landscape. The world of digital marketing is always changing, and it’s essential to stay up-to-date with the latest trends and best practices. Regularly review and adjust your strategy as needed to ensure it stays relevant and effective.

In conclusion, a digital strategy is essential for businesses that want to thrive in today’s digital world. It provides a roadmap for your company’s digital initiatives and helps you reach your target audience effectively. By understanding your target audience, defining your objectives, and staying flexible and adaptable, you can create a winning digital strategy that drives real results for your business.

Crowdsourcing Platform

TASMU Crowdsourcing Platform for TASMU. Digital Valley is an innovation cluster that was looking to create an entire brand identity by involving students and designers from around the world. A101 provided TASMU with a web solution that hosts the branding competition. Students, designers and professionals all around the world could submit their applications on the website. TASMU went on to choose a winner from the submissions which is now currently used in their branding.

Guest Management

A101 was hired to design and develop a registration system and guest management platform. We used Hayyak which allowed the managers of the event to plan the trip, logistics, and attendance of the guests. It was providing different access control levels to the administrators of the event. A website and dedicated mobile app for the event has also been created. It was featuring the agenda, sessions, speakers, and a map of the event and all information relative to the event.

DOHAFORUM.org

Event Support & Activations

Event Support & Activations is one of our specialties as a leading service provider. Creating unique brand experiences, events and activations that make a lasting impression using technology, experiential and innovative solutions is our forte.

We deliver:

Event Website & E-Invites
2D&3D animations
Registration System for Exhibition and Conferences (Hardware, Software, Mobile App and Technical Staff)
Guest Management tool with Hayyak
Accreditation Software & Services
EventApp (Registration, Voting, Survey, Floor Plan, etc)
Reporting and Analytics
Touchscreen (Hardware and Software)
VR & AR
Photo Booth
360 Degrees Bullet Time
Interactive Games (Projections, Simulators, Consoles, etc)
Projection-Mapping
3D printing
Robotics

and many more bespoke developments!

Business Solutions in Motion

Business Solutions in Motion with a proven track record of designing and developing SaaS products for its own, A101 provides business solutions that suit your needs.

We intervene in various areas such as digitalization of processes and services, decision-support solutions, cross-channel journeys, employee mobility, membership management system, loyalty system, CRM, lead generators, cashless payment solutions and customize our development to tailor your needs.

Our references of systems entirely designed and developed inhouse include:

Event Registration System “Hayyak”
Visitor Digital Logbook “Mawjood”
Incident Reporting System “Rafix”
Queuing system “Instana”
Engagement tool for event “Portagraf”

Portagraf SaaS

A101 Portagraf SaaS is one of our very own products, which is the future of digital walls. We wanted to create a website that not only explains what the product is, but allows visitors to try it out live on the website to get an instant experience of what could be.

PORTAGRAF.com

Product Design and Development

Product Design and Development for some projects that require bigger and strategically elaborated systems especially if you have a concept or a global idea you wish to bring to life.

Our specialists consult, design and plan the development of bespoke solutions tailored to your needs within the timeframe that suits you best.

Whether your project focuses on costs reduction, automation of tasks, digitalization of processes or revenue generation; being cross-platform or not; our team comprises business-minded experts, designers and engineers that will advise, design and plan the development of all YOUR needs.

Live Coronavirus COVID-19 Qatar Portal

In light of the recent Coronavirus outbreak, A101 wants to help inform the local community and play its part in these hard times. We have created a live map and statistics portal for Qatar. We welcome everyone to use this map to inform themselves and the public of the current evolving situation.

The live coronavirus map showcases vital information revolving around COVID-19. Such as: Confirmed, Recovered, Deaths, and People Tested in Qatar COVID-19 Cases Timeline for Qatar (Daily) Confirmed, Recovered, and Deaths Worldwide.

The information is gathered courtesy of the Ministry of Public Health (MOPH Qatar), and John Hopkins (sourced from WHO – World Health Organization) to make sure that the information is extremely reliable, correct and trusted.