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Project Type: FIFA Arab Cup Activation

Agriteq 2023 Activations

Our team was tasked with creating an engaging and interactive experience for Doha Expo’s space at Agriteq 2023. The project involved two components: an inauguration activation and a quiz with augmented reality.

The inauguration activation featured an animated video that played when users selected an option on an iPad. The animation showcased the client’s brand identity and conveyed a message of growth and progress.

The quiz component allowed users to answer a few questions and then receive a persona based on their answers. Users could also use their mobile devices to see augmented reality flowers related to their persona, providing an engaging and unique way to interact with the brand and its products.

Overall, the project was a success, creating an exciting and interactive experience for Doha Expo’s audience. The inauguration activation and quiz with the AR objects helped to build brand engagement and foster a sense of excitement around the Doha Expo’s new space.


FIFA Arab Cup Activation

We wanted to create a memorable experience for visitors to enjoy their trip through Hamad International Airport (HIA) for the FIFA Arab Cup 2021 (FAC21) in Qatar, seeing it as part of the tournament experience and truly perceiving HIA as the World’s Best Airport. A101 created a unique creative experience through an Augmented Reality interactive activation.
It started by creating a user experience and user journey through prototyping & designing. On the technical side we started rendering, animating and developing the game. The game allows visitors to play by kicking an “imaginary football” and scoring penalties against the worldwide known “Lamp Bear”.
The interface, animation and whole experience utilized Microsoft Kinect and was fully custom built from start to finish. The setup revolved around having an enormous 3 x 5 meter LED screen, a patch of grass to simulate a realistic environment and immerse the player fully.