FIFA Arab Cup Activation

We wanted to create a memorable experience for visitors to enjoy their trip through Hamad International Airport (HIA) for the FIFA Arab Cup 2021 (FAC21) in Qatar, seeing it as part of the tournament experience and truly perceiving HIA as the World’s Best Airport. A101 created a unique creative experience through an Augmented Reality interactive activation.
It started by creating a user experience and user journey through prototyping & designing. On the technical side we started rendering, animating and developing the game. The game allows visitors to play by kicking an "imaginary football" and scoring penalties against the worldwide known "Lamp Bear".
The interface, animation and whole experience utilized Microsoft Kinect and was fully custom built from start to finish. The setup revolved around having an enormous 3 x 5 meter LED screen, a patch of grass to simulate a realistic environment and immerse the player fully.

Video credit: FIFA, Road to 2022, HIAQatar
FIFA Arab Cup 2021 FIFA Arab Cup 2021 FIFA Arab Cup 2021