MINISTRY OF COMMERCE AND INDUSTRY
Qatar National Day
MOCI Qatar National Day. The Ministry of Commerce and Industry participates in the Darb Al Saai event every year for Qatar National Day and wanted a strategic plan and visitor flow on their booth.
A101 planned and evaluated a strategy that consisted of immersing the visitors in interactive experiences and discovering basic Qatari laws applying to consumer rights through edutainment. The strategy comprised of designing the entire interior and developing an Augmented Reality (AR) coloring game, Virtual reality (VR) shopping game, a touch screen game and digital walls where visitors put themselves to the test!
