OX Fitness Lab

The Doha-based Ox Fitness Lab offers members custom-designed fitness and nutrition plans, based on an assessment of their BMI, heart rate and fitness levels.


Ox Fitness Lab required:

  • to define its brand positioning
  • to launch its unique gym facility
  • a base of customers signed pre-launch
  • a web presence & an administrative tool


A101 developed:

  • a digital lead retrieval system
  • a CRM system managed via iPad
  • a full website & a bespoke mobile app
  • a microchip profile
  • a data-driven admin tool
  • an access control system