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Keywords Research: Unlocking the Power of Targeted Traffic

Keywords research is a critical aspect of any successful digital marketing strategy. It involves finding and analyzing the keywords and phrases that your target audience is searching for online, and then using those keywords to optimize your website and create targeted content.

Why is keywords research so important? The answer is simple: because it helps you reach your target audience at the right moment, with the right message. When people search for something online, they are actively seeking information, products, or services that can meet their needs. By targeting the right keywords, you can make sure that your website is one of the first they see, and that your message is relevant and compelling.

So, how do you do keywords research? The first step is to identify your target audience and their needs. Who are they? What are they searching for? What are their pain points and what motivates them to take action? Once you have a clear understanding of your target audience, you can start using keyword research tools to identify the keywords and phrases they are using.

There are a variety of keyword research tools available, ranging from free options like Google Keyword Planner to paid tools like Ahrefs or SEMrush. These tools allow you to see the search volume and competition for specific keywords, as well as related keywords that you may want to target.

Once you have identified a list of keywords, the next step is to use them to optimize your website. This can include updating your website’s content and meta tags to include the keywords, as well as creating targeted landing pages for specific keywords. Additionally, you can use your keywords to create blog posts, articles, and other content that provides value to your target audience and positions your website as a thought leader in your industry.

It’s also important to remember that keywords research is an ongoing process. The digital landscape is constantly changing, and it’s essential to regularly review and adjust your keywords strategy as needed. This can include identifying new keywords to target, updating existing content to reflect changes in search trends, and removing keywords that are no longer relevant.

In conclusion, keywords research is a powerful tool for unlocking the power of targeted traffic. By understanding your target audience, using keyword research tools, and optimizing your website and content, you can reach your target audience with the right message at the right moment. Remember, the key is to stay focused, be flexible, and continually adjust your strategy as needed to stay ahead of the competition.

Content is Still King

Copywriting and other forms of related content are often considered an afterthought in the initial planning stages – or even post the completion and roll-out – of a digital application.

Any business that adopts this laissez-faire approach to their digital development does so at its own risk though. Good quality copywriting, text editing and associated content are as vital to success here as great design, robust backend coding, and digital systems, or the adoption or employment of innovative technologies, etc. Broadly speaking, focused copywriting simply has to be included at every stage across the full gamut of digital applications, from websites to apps and other solutions. It includes search engine optimization (SEO), video scripting and social media pages and posts, as well as all texts on web pages or any other front-facing platform that focuses on direct channels of contact with users – a Facebook page or a web page that requires a precise call to action, for example.

Apart from facilitating unambiguous communication, acutely planned, correctly targeted and well-thought-out copy also has the added advantage of creating a unique voice for any digital venture, fostering familiarity and instant recall, thus contributing indelibly towards brand building. Well-written copy with pithy headlines and clear sentences will also attract users to your content, resulting in more time being spent on your web pages or interacting with your digital applications and position your brand as a thought leader.

Conversely, shoddy or inadequate copywriting has many downsides. Poorly worded text can create confusion in a users’ mind, resulting in them not taking the right action or properly following a sequence of instructions or steps, resulting in a loss of engagement, the necessity of follow-ups to clarify your meaning – or even alienation from your brand altogether. Using badly written (or translated) headlines, body text or other instructions full of spelling mistakes and incorrect grammar also reflects poorly on your company, potentially giving the impression that your business is unprofessional or cheap. Only by incorporating a comprehensive strategy aimed at creating the most relevant, best quality copy, and enlisting the services of specialist copywriters and editors to produce it, can any digital project reach its full potential.

Automotive Website

GEELY Website was entering the Qatari market for the first time, and needed a way to introduce themselves to the market, display their range of cars, and generate leads. A101 assisted in this process by creating a website that matched the vision of the Geely team, both in terms of design and functionality.

GEELY.com.qa

The Path Qatar Streaming Website

The Path Qatar website for a first-of-its-kind show that would be presented in Qatar. The Path Qatar is a show where Mohammed Saadoun Al-Kuwari interviews personalities whilst driving around in a Genesis Car.

A101 came in to assist by creating a customized Youtube page, in addition to designing and developing a website with a podcast-like structure, to be able to announce and view new episodes as they come out. All are designed according to following the Genesis brand guidelines, but with our unique stylistic touches added.

Digital Business Consultation

THATPAD Digital Business Consultation for a technology company that wanted to maximize the potential of landlords from their real estate assets. The goal of the landlords earning more from their properties.

A101 assisted by creating a website with the main goal of explaining services provided and a form for landlords to get in touch and find out more, and be part of the Thatpad platform.

THATPAD.com

Website Revamp

Al Ahmadani Medical Center revamped their website, with the help of A101 we were able to develop their website to their specification, and make modifications where necessary based on our recommendations. An easy to use Content Management System (CMS) allowed Al Ahmadani to make changes when required.

ALAHMADANI.com

Sports Lawfirm Website

MCA Sports Law previously were missing their online presence. Initially a placeholder page was creating, to put MCA on the map, with a custom coming soon page.

At a later stage we were able to design and develop a full website for MCA Sports Law that lists their expertise, specialties and services they provide, in a simple and minimalist manner. Whilst having a focus on SEO as an important point, with the purpose of having more visibility.

MCASPORTSLAW.com

Type of development we provide

The type of development we provide is combining business knowledge with technology, turn your project into a multi-channel strategy generating unique, tangible and impactful results.

Web development & e-commerce platform

Make sure your brand is found online and offline and represented at its best. 

Succeed online by building a robust and flexible e-commerce platform with our help.

Mobile Apps (Native iOS & Android)

If you are either a startup, a small business or an enterprise, it’s time to own an award-winning App with our expertise in iPhone, iPad and Android development that works.

Product design & development

You have a concept in mind? Our team of specialists analyze, design and bring your ideas to life by developing a bespoke solution, tailored to your needs.

Food & Recipe Website

Jules of the Kitchen website, designed and developed by A101 with the purpose of displaying recipes and promoting certain products.

A101 was able to cook designs with a sprinkle of creativity to be able to seamlessly display the recipes in an easy format. That combined with a personal blog, and an ability for users to subscribe and receive a newsletter from the CMS itself, we were able to achieve our final goal to promote Jules of the Kitchen further in the online world.

JULESOFTHEKITCHEN.com

Effective Web Design and Responsiveness

Effective Web Design and Responsiveness goes through an effective and well-designed website then only it has the potential to transform your business.

If you believe in delivering creativity that works and excels for your brand, only by creating user-friendly website designs with beautiful interfaces will you be able to deliver on your objectives in a memorable and lasting way. The best way to achieve this is to enlist the services of a well-established and experienced team of web designers, who will work closely with your business in order to find the most effective digital solutions. Each website design must, of course, reflect the company’s core branding and existing design ethos. Nevertheless, you will also need to design responsive websites that deliver on their objectives, such as usability, content, search engine visibility and conversion optimization. While these, of course, need to include a great performance on a desktop or laptop computer, it is also important to remember that most websites get more than 80% of visits from mobile users, and this number is growing. With responsive development, you can ensure that no content is altered or compromised from desktop to mobile, providing your users with a full view of who you are, no matter how they’re accessing your platform.