Ministry of Commerce & Industry

Expo 2023 Doha Activations

MOCI sought to showcase their B2B services uniquely, aiming to create an engaging experience for a broad audience while launching their Expo 2023 Doha Pavilion campaign. A101 collaborated closely with MOCI to gain a thorough understanding of their diverse services. This understanding was then translated into a sophisticated display, incorporating the latest technology trends.

Our solution comprised a set of large screens displaying animated content, videos, and images. Three large screens were strategically positioned, offering visitors an interactive experience through advanced touchscreen controls. Attendees could seamlessly navigate through the showcased content, providing an exceptional, intuitive, and immersive experience that seamlessly aligned with MOCI's vision for the Expo 2023.

Ministry of Commerce & Industry EXPO EXPO 2023