Supreme Committee for Delivery & Legacy

The Supreme Committee for Delivery & Legacy (SC) is responsible for the delivery of the required infrastructure and country planning and operations for Qatar to be able to host an amazing and historic 2022 FIFA World Cup.

Reach & Frequency
Video Views
Website Clicks
Post Engagement

Display Network

Video Views

Tweet Engagement

CHALLENGE

The SC required:

  • Launch of Al Thumama Stadium within the Region
  • Build awareness and drive engagement on SC social media channels
  • Drive traffic to the SC website
  • Increase Social Media following (Mainly Twitter, instagram, facebook and snapchat)

SOLUTION

A101 developed:

  • A strategic media plan for display ads running locally, in the GCC and the MENA Region.
  • Increased awareness and drove traffic to the SC website by implementing planned adverts
  • Created over 200 animated Gifs for regional publishers
  • Coordinated with 3rd party (Snapchat) suppliers to Deliver Amazing

Facebook + Instagram Summary

39,496,926

Impressions

4,061,993

Video Views

15,162,404

Users Reached

82,507

Comments, Shares, Reactions

894,289

Delivered Reached

101,622

Posts Engagement

Twitter Summary

2,576,522

Impressions

188,289

Tweet Engagements

Google Display Network Summary

894,289

Delivered Reached

101,622

Post Engagements