Qatar Tourism Authority

Qatar Summer Festival

Qatar’s desert climate brings a dramatic drop in summertime tourism. The Qatar Tourism Authority needed a large-scale indoor event which would attract and entertain visitors, thereby creating a new business opportunity.


The QTA required:

  • a large-scale indoor summer event
  • a boost in activity during the summer months
  • a new business opportunity


A101 delivered:

  • a successful, profitable event in a space covering more than 25 000m2
  • physical games and activities
  • interactive digital games
  • Virtual Reality games
  • a state-of-the-art ticketing system
  • full visitor analytics, provided in real time