Qatar Green Building Council

Green Life Hero

The Qatar Green Building Council seeks to mitigate the environmental impact of fast-paced and large-scale construction activities, and does so through public events, accreditation seminars and engagement activities.


The QGBC required:

  • a mechanism to consolidate its various activities and target segments


A101 developed:

  • the Green Life Hero concept
  • a website to showcase the QGBC’s mission and activities
  • animation describing the Green Life Hero initiative
  • an app-based loyalty system
  • a single app to centralise QGBC’s accredited professionals